PETRA SÖDERLING & CO.

PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.
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PETRA SÖDERLING & CO.

PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.
  • Home
  • what we do
  • why work with us
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  • the team
  • ELearning

DEEP POCKETS

This show discusses the role governments play in creating new innovations, and innovation based industries. Economic Development agencies around the world work tirelessly to create business, jobs, and financial growth in their constituencies. This podcast will inspire them to discover how innovation based strategies can create future proof prosperity. Nothing in the show should be taken as investment advise.


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Season 5

S5E4: Engineering Empathy, On Purpose and Progress in Tech

 In this episode, we sit down with Juliette De La Rie, CEO of Colorful Matter, to explore how identity, intuition, and inclusion shape the future of deep tech. Juliette shares her personal journey, we talk about bridging the gap between hard science and human needs, building community in emerging industries, and why belonging is more than a buzzword—it’s a blueprint for better technology.Also ... hear what happened when I took the unconscious bias test. 


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S5E5 Coming soon

S5E6 Coming soon


S5E1: Introduction to Season 5

It's March 2025. The U.S. administration is turning on its allies south, north and east, the EU is amplifying its defense capabilities, Ukraine is being let down, science is under attack, and tech bros keep demand more and more. I'm taking Deep Pockets closer to policy, as now is not the time to be silent. Season 5 will discuss innovation policy in the U.S. and Europe. I will invite guests who bring forward thoughts and ideas on how to build our future. 


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S5E2: Tech&Talent: How U.S. Companies Can Tap into Global Expertise

In his book The Rise of the Creative Class, Richard Florida introduces the three T's; Technology, Talent and Tolerance as key ingredients for successful tech economy. My guest Ceridwen 'Ceri' Koski, Partner at Denver, CO based law firm WR Immigration lays out the strategies and practical steps for U.S. companies to make the most of creative international talent. 


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S5E3: Fusion Energy: The Next Frontier in Clean Power

Something good coming soonWe’ve spoken about the energy industry a few times in this podcast, most recently about innovation in our current nuclear energy power plants. These are the fission based plants. Today, we’re going to learn about the future of nuclear, that is the fusion based nuclear power plants. 

My guest is Laura Thomas, Chief Strategy Officer at Fuse, a fusion energy company building toward a clean and near-limitless energy source. 


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Season 4

S4E10: Atomic Insights: Innovation in Nuclear Energy in 2024

Today's  guest is someone who knows everything about nuclear energy, innovation, and their economic impact. 

Emma Wong is Principal Leader in Nuclear Engagement, Strategy, and Innovation at the Electric Power Research Institute (EPRI). She just finished her secondment as the Senior Nuclear Technology and Innovation Advisor to the OECD’s Nuclear Energy Agency in the Division of Nuclear technology Development and Economics.

What does innovation in nuclear energy look like in 2024?


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S4E11: The Future of Transatlanctic Relations in DeepTech

Both the United States and the European Union held their big elections this year. 335 Americans and 450 Europeans have elected new leaders.


What does this mean in DeepTech? How will this impact Industrial Policy, and the Transatlantic relations? 


Milja Kalliosaari, Government Relations Manager at IQM Quantum Computers, and Finland's delegate to NATO's Transatlantic Quantum Community shares her insight. 


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S4E12: Technology Adoption Should Be a Key Metric for US Science Policy

Tanya Ramond, technology commercialization architect, authority in Deep Tech, and the founder and CEO of Sapienne Consulting, discusses her recent article on science and engineering policy. Why the adoption of technology, turning R&D into usable products and services, should be the key metric when writing and evaluating policy?


Published by Dynamic Tech Media, the article can be found here Tech Adoption in American Policy | Dynamic Tech Media


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Season 4

S4E7: The Quantum Codebreaker: Governments vs. the Next Big Cyber Threat

Even though quantum computers are not in wide use yet, it is well known that they have the potential to break our current encryption systems. Across the globe, governments are beginning to prepare for the opportunities, but also to the threats that quantum computers will introduce. Danika Hannon, Deputy Head of the Quantum Strategy Institute, will tell us how the U.S., Europe, and Asian countries protect themselves against potential future threats. 


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S4E8: Quantum World Congress 2024

This special episode walks us through Quantum World Congress 2024 from Sunday September 8 through Wednesday September 11. Fifteen interviews with governments, researchers, analysts, and companies give us a glimpse of the vibe on the show floor and behind the scenes. 


Join us on a virtual quantum world tour through the U.S, Canada, Australia, Switzerland, Denmark, Sweden and Finland. 


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S4E9: When Scientists and Policy Makers Speak the Same Language

Technology impacts our personal privacy, our personal safety, but also our national safety, political stability, and even financial well-being. 

If we think about new fields of science and technology coming into mainstream commercial use - most recently AI and increasingly quantum come to mind - what are the types of things that we should be doing now in order to avoid unwanted consequences in the future. 


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Season 4

S4E4: Why the Quantum Industry needs an Apollo program

Dr. Bob Sutor worked at IBM for nearly 40 years, creating the modern IT infrastructure and industry. His most recent area of expertise, quantum computing, turns out to be the most exciting of them all. In this episode, Bob tells us why we are now in a point in history when the quantum industry needs its "Apollo program", a large scale government funded program and industrial policy that will take us to the next level. 


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S4E5: EU’s AI Act: What Where Who Why?

The EU's Artificial Intelligence Act came into force August 1, 2024. This is the most comprehensive legislation on the topic. What does it entail, who is affected, how to comply? Meeri Haataja, CEO and Co-Founder of Saidot is one of Europe’s leading experts on AI governance. This episode discusses policy, innovation, social impact, and human interest stories of one humanity’s most disruptive modern technology. 


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S4E6: How South Korea came to Master Displays

Take any device in your home with a screen; your phone, your computer, your TV, there’s a high likelihood that the display is built in South Korea, or by a South Korean company. At the very least whoever built it has licensed technology from South Korea. That’s kind of amazing. How did this Asian country become to dominate this piece of technology? Listen to this story from Government and Innovation - the Economic Developer's Guide to our Future, available in Amazon. 


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Season 4

S4E1: Introduction to Season 4

The Random Rendezvous brings you interesting people for non scripted, hardly edited conversations about innovation, governments, and everything that goes with it. 


After meticulously curating 27 episodes through Seasons 1-3, now is the time to take it easy. Join me and my guests to the unbeaten path. 


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S4E2: The International Year of Quantum 2025

Claudia Fracchiolla, Public Engagement at the American Physical Society takes us behind the scenes to how the idea to have 2025 nominated as the United Nations's International Year of Quantum happened, who was involved, and what happens next.


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S4E3: The Art and Science of Recruiting Top Tech Talent

How does recruiting in AI differ from recruiting in biotech, or quantum? Who is currently hiring, startups, corporations, or the academia? Will deeptech founders ever use professional recruiting companies? Any differences between North America and Europe? Answers to these, and other burning deeptech recruitment questions by Amir Rasool from Orion Technology. 


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Season 3

S3E7: On the Shoulders of Giants: 10 Quantum Pioneers of the Past

Brian Lenahan of the Quantum Strategy Institute talks about his two passions; the writing process and quantum. The latest book 'On the Shoulders of Giants: 10 Quantum Pioneers of the Past' talks about the  people in distant and recent past who inspire the scientists, entrepreneurs and enthusiasts of today.  Who were these mathematicians, the tinkerers, the builders and philosophers?


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S3E8: How I recorded my audiobook with Studio Aguze

With this closing session of Season 3 - the book club - I'm talking to Chris Elliott from Studio Aguze. We had some fun moments recording my audiobook, and want to celebrate nonfiction authors by offering insight into the audiobook recording process. I hope you've enjoyed Seas 3, and talk to you soon again. 


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Thank you for listening to Season 3

Tune into our new season soon. 


S3E4: The Progressive Case for Free Trade, Immigration, and Global Capital

Kimberly Clausing's book defends the global economic integration, and suggests ways for Americans to first of all, ride along and not become crushed by international realities, but also to create national policies within the U.S. to equip workers for the modern economy, better tax policies, and better partnerships between tax payers and businesses. 


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S3E5: Spectrum Wars - The Rise of 5G and Beyond

Radio spectrum is a coveted, limited resource.  Today’s guest Jennifer A. Manner knows everything about this subject as she literally wrote the book about standardization, allocation, and innovation around radio waves. Her most recent book 'Spectrum Wars - The Rise of 5G and Beyond' discusses the evolving international spectrum regulatory landscape and how to meet the growing demand for 5G , 6G and beyond.


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S3E6: The Death of Death - Scientific Possibility of Physical Immortality

Within the next ten years, the anti-aging industry will be world's biggest industry. It will no longer be just about "looking younger" or "feeling younger". It will be, through science, about "solving the problem of the aging of the human body". This is the promise of the book The Death of Death - The Scientific Possibility of Physical Immortality and its Moral Defense by by José Luis Cordeiro and David Wood. 


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S3E1 Introduction to Season 3

In the previous two seasons I’ve interviewed people from both the public and private sector who have something to say about creating, launching, and monetizing deep technologies. This season brings you nonfiction authors on subjects, that meet the intersection of technology, innovation, and public good. 


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S3E2: Beginner's Handbook for Doing Business with Government

For many private companies creating products in nascent technologies, government agencies are the first paying customers. How would a small business go about discovering and creating these contracts. Dan Roche’s book “The Total Beginner's Handbook for Doing Business with the Government - A Plain Language, Easy-to-Understand, and Mildly Entertaining Guide to a Complicated and Often Misunderstood Business” will get you started. 


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S3E3: Wealthcare, Web3 and your Personal Health Data Economics

Wealthcare - Demystifying Web3 and the Rise of Personal Data Economies by Dr. Brigitte Piniewski introduces the imperative for individually specific health intelligence. As Web3 and AI advance new technical instruments, diverse stakeholders are desperate for a clear understanding of the path to society's next data-driven wealth inflection. How can decentralized personalization lead to human-in-the-loop decision-making.


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Season 2

Next episode

New season coming soon.


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S2E11: Debating Professor's Privilege

University spin-off team, or university drop-out founder? Today we discuss tech transfer from academia to markets and who owns inventions realized in companies and universities. Today's guest is the former president of Licensing Executives Society Scandinavia, Olli Pekonen, who has extensive experience in patenting hi-tech inventions. 


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S2E10: Buckle Up! Space and Innovations

Space is becoming an increasingly interesting playground for private companies. What are the next great milestones of the space industry we will likely see in recent years? In the studio with me is the maestro of the space industry, Arfan Chaudhry, Vice President of Strategy and Partnerships in the Saudi Space Commission, former International Director of the UK Space Agency.


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S2E9: Cyber, AI, Quantum: The Trio of Invisible Threats

Our modern society may need more cyber security experts than soldiers. What do you think of this sentence? Thought-provoking? Today's guest, the multitalented Danika Hannon, gives us the lay of the land of the fascinating world of cyber security, where AI and quantum are adding new layers of challenges. Even though the cyber security industry is increasingly critically important to individuals, companies, and societies, it is in a serious shortage of skilled professionals.


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S2E8: How Education Innovation changes the world

Education innovators want to make learning easier and more fun for children – but how a successful educational innovation is created? This and many other topics with me is discussing today Märt Aro, an expert in educational innovation from Estonia, a land of such start-up success stories like Skype, and also an outstanding achiever in the PISA results. Märt is a founder of several education companies and NGOs, the latest being DreamApply.com. 


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S2E7: Energy Transition in America Explained through Infrastructure

On November 15, 2021, President Joe Biden signed into law a 1.2 trillion dollar bill, the Infrastructure Investment and Jobs Act. How will this law and its budget affect the transition toward cleaner energy and a healthier environment? In the studio Rao Konidena, author of Modern Electricity Systems: Engineering, Operations, and Policy.


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S2E6: Genomics, vaccines, and health tech in Public-Private Partnerships

We are all interested in our health, but as taxpayers and voters, we should also be interested in the health of our fellow citizens, coworkers, teachers, bus drivers, and CEOs. In this episode, Charlie Schick, Ph.D. in molecular biology, is "crafting bits-atoms-narratives in a physical-digital-sublime world" for us. 


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S2E5: Peeling off Layers of Metaverse

Jon Radoff, a famed game designer, spokesperson on AI and virtual worlds, and a self-described “metavert” designed the concept ‘the seven layers of Metaverse’. What is metaverse, why do we need it, who is creating it, and who is using it? Does the government play a role? Join our conversation peeling off the layers of metaverse. 


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S2E4: Turning Deep Tech into sellable Products

Can start-up entrepreneurs and academic scientists speak the same language? Can one person be both of those things at the same time? We interview the multi-talent Tanya Ramond, who holds a PhD in physics, runs her own company, mentors space start-ups at Techstars, reviews programs at NSF, and oh, also plays the violin and speaks French. Join our talk and discover practical tools for commercializing science. 


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Season 1

S2E3: Space Talk with Top Gun

Robert Beletic, call sign ‘Surf’, sat down with us to talk about his long career in the US Air Force, the Canadian Air Force, and UAE Ministry of Defense. 


How does a long career in the operational and strategic national security environment prepare someone for an economic development role? In this case, extremely well. Join us to hear what this Top Gun is doing for the Colorado Aerospace industry. 


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S2E2: Speeding Up Trade with Minnesota

Gabrielle Gerbaud, Executive Director of the Minnesota Trade Office, shares her trade toolbox with us, including tax policies, diplomacy, direct commercial guidance, and free-trade zones. How does Minnesota, the second happiest state in the US and the birthplace of inventions like Post-it notes, create its trade policy?Trade Agreements


The Minnesota Trade Office provides export assistance to Minnesota's manufacturers and service providers. 


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S2E1: Immigration Policy as Talent Catcher

Is the US making most of its immigration potential? Is the system working for American companies in demand of smart and educated employees? Is it working for those immigrants? Silicon Valley Specialist Attorney in Immigration and Nationality Law, Sophie Alcorn, has firsthand experience in working with tech professionals, startups, and Fortune 100 companies. Join our conversation on immigration, technology, aspirations and the good life. 


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Season 1

S1E8: A glorious mutation: New Orleans the Sustainable Tech Incubator

New Orleans is described as the northernmost Caribbean city with a rich cultural heritage.  Michel Hecht, CEO of Greater New Orleans Inc. talks to us how economic development efforts on federal, state, and local level have enabled Nola tech companies to create $2.5 billion worth of exists since January 2021, how oil and gas rigs are being turned into wind farms, and how NASA, Lockheed Martin and Boeing are creating the New Orleans Space Campus. 


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S2E7: Distributed Energy Grids - Consumer takes Charge

Climate crisis, Russia's aggression, Cybersecurity: Many good reasons to reduce dependency from static, large fossil fuel based energy infrastructures. Rao Konidena, Founder and CEO of Rakon Energy LLC walks us through the logistics, finances, and policy aspects of distributed, aggregated energy grids. 


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S1E6: Nations Race for Quantum State

The US, EU, China and other states have announced public initiatives worth of billions, in support of quantum technology development in their regions. Celia Merzbacher, the Executive Director at the US based Quantum Economic Development Consortium QED-C, discusses the public and private quantum economic dynamics that will have a tectonic impact on how nations  will prosper in the future. 


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S1E5: How Wars fuel Innovation

Why is CIA investing in tech startups? Should the Department of Defense be responsible for basic science? Was 9/11 good or bad for innovation? 

Laura Thomas, a specialist in National Security and  Emerging Technologies discusses the role of national safety, budgeting and public procurement in how they affect technology innovation. 


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S1E4: What's wrong with the web asked Tim Berners-Lee

In 2001 Ora Lassila, James Hendler, and Tim Berners-Lee publish a paper in the Scientific American titled The Semantic Web. This would be a new form of Web content that is meaningful to computers rather than humans and will unleash a revolution of new possibilities. Then what happened? Dr. Ora Lassila tells the story. 

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S1E3: It's 1988 in London and then: Smartphones!

David Wood, Futurist, Catalyst, Author, and Singularitarian shares the fascinating stories of the early smartphone industry. "The story of the evolution of smartphones is fascinating in its own right – for its rich set of characters, and for its colourful set of triumphs and disasters. But the story has wider implications. Many important lessons can be drawn from careful review of the successes and, yes, the failures of the smartphone industry." 


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S1E2: Is Quantum Computing a good investment?

"Any investor that invests into quantum computing and expects a liquidity event other than exit is fooling her or himself".  André M. König, CEO of Entanglement Capital talks quantum computing, public support and private investment landscape. 


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S1E1: Introduction

In the spring of 2020 I realized I was spending too much time watching Netflix, and reading too few books. I stumbled upon Dr Mariana Mazzucato's The Entrepreneurial State. That led to a journey into technologies, governments, and deeply rooted worldviews. 

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