PETRA SÖDERLING & CO.

PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.
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PETRA SÖDERLING & CO.

PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.PETRA SÖDERLING & CO.
  • Home
  • what we do
  • why work with us
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  • the team
  • ELearning

Public Speaking

Government and Innovation

Petra Söderling is a Finnish American award winning innovator, strategist, and thought leader in the area of economic development and innovation. She built her technology career in the private sector, holding executive positions at Nokia in Helsinki, London, and Palo Alto, and as Founder and CEO of two successful startups in New York City and New Orleans, LA.  


Between 2018 and 2022 Ms. Söderling worked for Business Finland, the Finnish governments innovation funding agency. Stationed in USA, her role was to drive Foreign Direct Investments from North America to Finland. She specialized in packaging and marketing Finland’s emerging technology know-how and capabilities as a driver for FDI, and creating innovation ecosystems between Finland and selected US states. 


In 2022 Petra Söderling created her own agency Petra Soderling & Co. Through the agency, she is an advisor with the World Bank and the European Investment Bank on development, application and financing of deep technologies, including quantum, AI, and cybersecurity. She also serves as the Head of Government and Consortium Relations at the Quantum Strategy Institute, an international think tank promoting end user adoption of quantum technologies, and represents Finland in the joint technical committee for quantum technologies by the International Electrotechnical Commission (IEC) and the International Organization for Standardization (ISO). 


Petra Söderling holds an MBA from Helsinki University of Technology, and received Executive Education on Innovation Management from Stanford University, and on Strategic Finance  from Harvard Business School. Her book Government and Innovation - the Economic Developer's Guide came out in 2023 and was listed in the top three Hot New Releases by Amazon’s editorial board. 


Ms. Söderling resides in the South of France, where she shares her life with her husband, a winemaker, and their two beloved rescue dogs. She also divides her time between Luxembourg and Washington, D.C.

Speaker profile images

Past appearances

  1. EIB Quantum Finance Lab, Amsterdam June 2024
  2. FDI Leadership Programme, Cambridge University May 2024
  3. EIB Quantum Finance Lab, Paris March 2024
  4. FDI Leadership Programme, Cambridge University, November 2023
  5. WIC Science Channel, online October 2023
  6. Adaptation Futures, Montreal, Canada, October 2023
  7. Wasa Future Festival, Kvarken, Finland/Sweden, August 2023
  8. Quantum Strategy Institute seminar, online, February 2023
  9. Dead Cat Live Cat, Governments on Quantum, online July 2022
  10. Disruptive Tech NYC, Quantum Technologies, online October 2021
  11. 5G and Edge, 5G Open Innovation Lab, October 2021
  12. SXSW 2021 Online, Space Technologies, and Environmental Sustainability
  13. SXSW 2021 Online, Quantum Future: Made in Finland
  14. SXSW 2021 Online, Product Security, Consumer Privacy, and Citizen Trust
  15. Virtual Finland, International Autonomous Vessel Testing – Reality v. Requirements 2020
  16. Virtual Finland, Mastering Very Long Software Cycles in Automotive
  17. Virtual Finland, New Tools for Democracy: Combining News Media, AI and UX design 2020
  18. Virtual Finland, Smarter Maritime with Situational Awareness 2020
  19. Virtual Finland, Situational Awareness – The Smartest Way to Improve your Operational Efficiency 2020
  20. Virtual Finland, Smart Forestry with new Situational Awareness Solutions 2020
  21. Virtual Finland, Making Finland AI Ready - Country Strategy 2020
  22. Virtual Finland, AI Business Tools for Media Monitoring, Public Trust, Online Learning 2020
  23. Virtual Finland, Why Finland - How Finnish Technologies and Digital know-how have Changed the World 2020
  24. Virtual Finland: Multimodal UI – Computer Human Interaction in the Future Car 2020
  25. Virtual Finland, Why Finland is a Top Location for Automotive R&D 2020
  26. Virtual Finland: Finland’s Quantum Ecosystem open for US Collaboration 2020
  27. ITC Think Global Conference, Chicago, October 2019
  28. PlugAndPlay Tech Center, Sunnyvale, September 2015
  29. Digile Master Scrum, Helsinki, March 2014
  30. Swedish startup network, New York, October 2013
  31. HTML5 Hacking Hours, New York, October 2013
  32. AdWeek demos TV, New York, September 2013
  33. NYC Tech Recruiters, New York, September 2013
  34. Press panel for Finnish journalists, New York May 2013
  35. Slush, Helsinki November 2012
  36. Tech Meetup New York November 2012
  37. BrightTalk webinar, October 2012
  38. Huffington Post TV during AdWeek, October 2012
  39. Oulu Opens, New York June 2012
  40. Bloomberg TV - Inside the town Nokia built 2012
  41. GigaOM, Startups rise from ashes of Nokia’s burning platform 2021
  42. Future Female, Helsinki April 2012
  43. Mobile Commerce experience SXSW, Austin March 2012
  44. TechCrunch, Nokia Bridge: Nokia’s Incubator Gives Departing Employees €25k And More To Pursue Ideas That Nokia Has Not 2012
  45. The Hindu Business Line 2012
  46. Helsingin Sanomat, Many former Nokia employees start businesses of their own 2012
  47. MoneyTalks, Mobile World Congress, Barcelona February 2012
  48. Innovation on the Fringe, Mobile World Congress, Barcelona February 2012
  49. Microsoft Acceleration Week, Helsinki February 2012
  50. Business Innovation and Education Lab, New York January 2012
  51. Startup Sauna demoday Helsinki, December 2012
  52. The Wall Street Journal, Nokia Pink Slips Spawn Start-Ups 2011
  53. TheNextWeb, Mobile Brain Bank’s founder discusses getting mobile professionals back into work 2011
  54. Innovation Management Sweden, Enabling Innovative Mobile Startups 2011
  55. Startup Sauna Silicon Valley demoday, San Francisco, December 2011
  56. Slush Helsinki, November 2011
  57. Future of Mobile, London August, 2011
  58. Mobile 2.0 Europe, Barcelona, June 2011
  59. New Product Development Strategies, Amsterdam June 2011
  60. Space Systems Finland, Helsinki April 2011
  61. Nokia Collaborator day, Barcelona February 2011
  62. IIR Front End Europe, Berlin March 2011
  63. Marcusevans Consumer Insights, London February 2011
  64. Mobile Monday, Amsterdam November 2010
  65. European Industrial Research Management Association (EIRMA) roundtable chairman, November October 2010
  66. MoneyTalks Forum, Espoo October 2010
  67. Mobile Monday, Helsinki September 2010
  68. Mobile Africa, Helsinki September 2010
  69. Eesti Radio Digitund, September 2010
  70. Marcusevans Innovation Excellence, Amsterdam September 2010
  71. Marcusevans New Product Development Strategies, Vienna June 2010
  72. BBC online news, May 2010
  73. Mobile Brain Bank London, April 2010
  74. Mobile Brain Bank Salo, March 2010
  75. Symbian Stammtisch, Helsinki March 2010
  76. Mobile Brain Bank Helsinki, January 2010
  77. Mobile Brain Bank Tampere and Oulu, December 2009
  78. Mobile Brain Bank Helsinki November 2009
  79. Slush, Helsinki November 2009
  80. Mobile Brain Bank London, October 2009
  81. Mobile Brain Bank Helsinki and Oulu, September 2009
  82. Mobile Brain Bank Helsinki, August 2009
  83. Marcusevans New Product Development Strategies, Vienna June 2009
  84. Marcusevans New Product Development Strategies, Amsterdam June 2008
  85. Sky Radio Network, December 2007
  86. IIR Global Finnish Factory - Tulevaisuuden Tehdas, Helsinki November 2007
  87. Association for Advancement of Assistive Technologies, AAATE, San Sebastian October 2007
  88. Marcusevans Product Development Strategies, speaker and chairman, Amsterdam May 2007
  89. European Industrial Research Management Association (EIRMA) Round Table speaker and panel chairman, Nice, March 2007
  90. Presentations at bi-monthly Digital Living Network Alliance (DLNA) events, US and Asia, 2004-2006
  91. Presentations at quarterly Trusted Computing Group (TCG) events US 2004-2006
  92. Presentations at bi-monthly Open Mobile Alliance (OMA) events, Europe, US and Asia, 2002-2005
  93. Moderator, Nokia VAS Customer Forum, Budapest 2001

Copyright © 2024 Petra Soderling - All Rights Reserved.

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